8 steps to marketing your business

Researching opportunities, identifying your target market, developing a unique proposition, and choosing Paradox Marketing your channels are all important steps in marketing your business.

STEP 1
Conduct market research
Market research is a key part of developing your marketing strategy. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to undertake an initial sales forecast, monitor market trends and keep an eye on what your competition is doing.

Learn more about market research.

STEP 2
Profile your target markets
STEP 3
Identify your unique selling proposition (USP)
STEP 4
Develop your business brand
STEP 5
Choose your marketing avenues
STEP 6
Set your goals and budget

STEP 7
Nurture your loyal customers
Your customers are the key to your success so it is important to look after them and encourage loyalty. Providing exceptional customer service can keep people coming back and set you apart from your competitors.

Strategies to build loyalty in customers include:

communicating regularly with customers through social media, blogs or e-news
providing after-sale follow up
delivering on your promises
going the ‘extra mile’ and providing benefits that exceed initial expectations
using feedback and complaints as an opportunity to improve services
listening to customers
training staff in customer service and basic sales processes.

STEP 8
Monitor and review